|
|
|
|
Events IABC Los Angeles sponsors professional development programs and events to help you advance in your career and network with other communicators. |
|
|
|
|
 |
 |
 |
 |
 |
|
|
|
|
||
|
Upcoming IABC-LA Events
Events Blog: Click here to join the discussion about past or upcoming event topics or view past event summaries and presentations.
How to Select and Sell Freelance Services Tuesday, October 14, 2008 8 to 10 a.m. Maggiano's Restaurant 6100 N. Topanga Canyon Rd., #1330
members:$25 non-members: $40 What does it take to start up your own communications practice? How should you go about finding the freelancer who’s right for your company’s projects? We’ll ask these questions and more to our experienced panelists over breakfast. They will share with you what makes a successful partnership between a freelancer and corporate professional. They’ll talk about the successes and the nightmares they’ve experienced, and leave you with food for thought you can use. So please - get up early, join us for a great breakfast & lively discussion, and then cruise on over to work after rush hour. Your Expert Panel: Deborah S. Hawkins, Freelancer Charlotte Lassos, Straight Up Communications Bill Spaniel, ABC, California Society of CPAs Judy Sterling, Sterling Communications Deborah Hawkins A contented freelancer for 25 years, Deborah Hawkins owns Business Communications, which offers writing, editing and training services to help businesses reach their audience. Steady clients include Raytheon Space and Airborne Systems as well as two sectors of Northrop Grumman -- Space Technology and Integrated Systems. Her specialty is distilling complex technical achievements into compelling, and understandable, success stories geared for a general readership. She also coaches engineers and other technical professionals to write more targeted, purposeful reports, proposals and presentations. Whether it's a simple triage for wounded writing, or more time-consuming surgery to reroute ideas, she helps clients get results from their communications investments. Charlotte Lassos Charlotte Lassos, President of Straight Up Communications, is a senior level communicator with 18 years experience in corporate communications, marketing and public relations. Prior to starting Straight Up Communications in 2006, Charlotte spent 10 years honing her craft at Toyota Motor Sales (TMS), USA, Inc., the sales and marketing corporate headquarters for Toyota, Lexus and Scion in the United States. In addition to gaining invaluable experience at Toyota, Charlotte has held positions at The Prudential, PacTel Teletrac (a subsidiary of the Pacific Telesis Company), Mobile Technology, Inc. (now Alliance Imaging, Inc.) and Jackson Dawson Communications Bill Spaniel Bill Spaniel, ABC, is a former president of IABC Los Angeles as well as a past board member of the former District Six and the current Pacific Plains Region. During his career, Bill has worked as a newspaper reporter and copyeditor, the editor of two major U.S. Army newspapers, the editor of employee publications for a major aerospace company and a utility, and a public relations representative for several employers, including the California Society of CPAs, for which he is the public relations manager. Bill has written numerous speeches, news releases, and articles, and has won a few awards, including one for photography. He has hired freelancers and has been a freelancer himself between employers. He plans to retire from corporate life in about four years, and then he plans to become a full-time freelancer--when he's not cruising or playing with, he hopes, his eventual grandchildren. Judy Sterling Judy Sterling founded Sterling Communications over 25 years ago and continues to see her company thrive. Her business background and management experience allows her to thoroughly understand each client’s product or service, audience characteristics, and communications goals and challenges. The wide variety of clients Judy and Sterling Communications has served includes banks and other financial services institutions, aerospace and defense contractors, professional and consulting firms, internet service providers, electronics companies, health care providers, and retail establishments.
Special Opportunity for IABC-LA Members!
Social Media for Internal Communications Conference presented by the Advanced Learning Institute November 17-20, 2008 San Francisco, CA Topics include:
IABC-LA Members receive a special $200 discount on registration. For full conference details:
How to Communicate in Today's Connected, Collaborative Culture with Denise Shiffman Tuesday, November 18, 2008 6 to 8 p.m. members:$25 non-members: $40 Registration details coming soon. The technologies of the social, open Web have radically changed the conventional laws of marketing and communications. We know these changes are creating opportunities, but it can be overwhelming to keep track of the new developments-let alone figure out how to integrate social media into our marcom plans. On November 18, author and strategist Denise Shiffman will join us to talk through these issues. As founder and principal of the strategic marketing firm Venture Essentials, Shiffman knows how to use today's new marketing tools to break through, build momentum, and gain recognition. In this meeting you'll learn:
Sunday, December 14, 2008 1 to 3 p.m. Registration details coming soon. Don't miss this opportunity to celebrate the holidays with colleagues at this five-star hotel in Beverly Hills. This annual event is a favorite for members!
How to Integrate New and Old Media with Cara Good mid-February 2009 members:$25 non-members: $40 Registration details coming soon. Everyone is talking about new media and its impact on communications. And one of the most frequently asked questions is: "How do I successfully integrate new media into traditional communication and marketing plans?" In January (date, time, and location TBD), we'll take a practical look at the answer. Cara Good, Chief Executive Officer of WunderMarx PR, will walk us through case studies to illustrate how companies are combining new media (blogging, podcasting, social networking, etc.) and old media (newsletters, press releases, etc.) to reach their strategic objectives.
How to Measure the ROI of your Communications Program with Angela Sinickas Thursday, February 19, 2009 members:$25 non-members: $40 Registration details coming soon. You've researched your audience, you understand your organization's direction, and you've executed your plan. But now you want to know: Is the message clear? Is the program helping to change behavior? All organizations, large and small, need to know if their communication programs are achieving the desired results. On February 19, you'll learn how to determine if your communications are effective—and how to do it on a shoestring budget. Speaker Angela Sinickas is a recognized expert in the field of measuring communication ROI. She is president of Sinickas Communications, Inc., an international consulting firm dedicated to helping corporations achieve business results through focused diagnostics and practical solutions. She will share her insights about:
Quick Tips to Take Your Writing to the Next Level Thursday, March 19, 2009 8 to 10 a.m. members:$25 non-members: $40 More details coming soon.
Inside the Mind of a Reporter with Former CNN Correspondent Mark Bernheimer Wednesday, April 15, 2009 6 to 8 p.m. Downtown LA – exact location TBD Members: $25 Non-members: $40 Registration details coming soon. Renowned media consultant and former CNN correspondent Mark Bernheimer offers his unparalleled insight into the tactics, motivations, and “tricks of the trade” of the modern day news media. Bernheimer’s highly interactive presentation will show you:
mid-May 2009 members:$25 non-members: $40 More details coming soon.
Featured topic: White House Communications -
Lessons Learned from a former White House Asst. Press Secretary Registration details coming soon. Join us at our most popular event of the year - the annual June awards dinner. This year's keynote speaker, Reed Dickens, will share best practices and lessons learned from his West Wing experience-and give us a glimpse into what it's like to manage communications at this level. You'll leave with incredible insight into White House communications, and ideas you can implement in your own work. During his three and a half years as Assistant Press Secretary for the White House, Reed Dickens handled every type of communication issue, from strategic planning to message development to crisis management. Serving as a liaison between the White House and the national press corps, he traveled to over 20 countries and 40 states. He worked with the national and international media during and after the September 11 attacks, the wars in Iraq and Afghanistan, and throughout policy debates, legislative battles and midterm elections. Today, he applies his communications skills as the President and Founder of Outside Eyes, a communications strategy firm based in Newport Beach. The firm serves some of America's largest companies, as well as Fortune 500 CEOs, celebrity athletes and entertainers. Organizations interested in supporting IABC Los Angeles or marketing their services to our members can take advantage of one of our sponsorship opportunities. Read more about the opportunities. As part of the more than 15,000-member International Association of Business Communicators (IABC), IABC Los Angeles serves all of Los Angeles county including: Downtown L.A., the South Bay, San Fernando Valley, West L.A. and points in between.
|
||
|
News/Updates
| Events | About
IABC LA | Member Benefits | Jobs |
|
How To Engage Employees, Drive Change & Improve Your Bottom Line Using BLOGGING, PODCASTING & The Latest WEB 2.0 Technologies |
How to Select and Sell Freelance Services Oct. 14 in Thousand Oaks Click here for details ____________________________ How To Engage Employees, Drive Change & Improve Your Bottom Line Using BLOGGING, PODCASTING & The Latest WEB 2.0 Technologies Presented by the Advanced Learning Institute. Special discount for IABC-LA members! Nov. 17 -20 in San Francisco Click here for details ____________________________ How to Communicate in Today's Connected, Collaborative Culture Nov. 18 in Downtown L.A. Click here for details ____________________________
Annual Holiday Tea Dec. 14 in Beverly Hills Click here for details ____________________________ How to Integrate New and Old Media mid-Feb. 2009 in the South Bay Click here for details ____________________________ How to Measure the ROI of Your Communications Program Feb. 19, 2009 in Rosemead Click here for details ____________________________
Quick Tips for Taking Your Writing to the Next Level Mar. 19 in Woodland Hills Click here for details ____________________________ Inside the Mind of a Reporter Apr. 15 in Downtown L.A. Click here for details ____________________________ Crisis Communications mid-May 2009 in the South Bay Click here for details ____________________________
Annual Awards Event mid-June 2009 -- Location TBD Click here for details ____________________________ Click here to see PAST IABC-LA EVENTS ____________________________ . . . and check out our newest member profile
| |
 |
||