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Boost Your Multicultural Communications Outreach

Tuesday, March 16, 2010, from 6:00 to 8:00 p.m.

DIRECTV
Conference Room, 13th Floor
2240 East Imperial Hwy
El Segundo, CA 90245

Early Bird Special for Members: $20 before March 2, 2010
Regular Price for Members: $25
Price for Non-Members: $40

Price includes appetizers and beverages.

Click here to register.

6:00 PM: Registration and Networking
6:30 PM: Panel Discussion
7:35 PM: Q&A

Complimentary parking available in same building on 2nd to 10th floors. Parking attendant will provide parking passes upon entering. From the parking garage, take elevator up to the 13th floor where someone will check you in and escort you to the room.

In an increasingly diverse society, our challenge as professional communicators is to stay current with the ever-shifting demographics of our audiences. How can the business communicator engage multicultural audiences, both locally and nationally?

IABC Los Angeles is proud to present “The State of Multicultural Communications,” a rare opportunity to hear the latest trends, techniques and best practices from three Los Angeles pioneers in multicultural communications. In this power-packed session, you’ll learn:

• What is the current state of multicultural communications?
• What trends did we see in the last 10 years?
• Where is multicultural communication heading in the next 10 years?
• How has social media affected communications to multicultural audiences? How can a business effectively communicate with multicultural audiences?
• What is the biggest trend business communicators should embrace in order to succeed in multicultural outreach?
• How will the 2010 U.S. Census results shape how we communicate in the future?

Panelists

Keisha Brown, senior vice president and general manager, LAGRANT Communications
Founded in 1990, LAGRANT Communications is an integrated marketing communications firm dedicated to creating comprehensive, culturally sensitive campaigns for clients who strive to reach African American and Hispanic audiences.

Bill Imada, CEO, IW Group, Inc.
Established in 1990, IW Group, Inc. is a public relations and communications firm that specializes in reaching the growing Asian American community in the United States. With offices in Los Angeles, San Francisco and New York, they are one of the fastest growing agencies in the country.

Roxana Lissa, president, RL Public Relations + Marketing
Since 1996, RL Public Relations + Marketing has focused on communicating effectively and persuasively with the exploding Latino market. The agency is dedicated to breakthrough public relations and marketing communications programs both in the U.S. and Latin America.

Moderator

Pamela Corante-Hansen, ABC
IABC-LA Membership Co-Chair and Principal of Letra Nova® Communications, a multicultural communications consulting business.

Sponsor an IABC-LA Event

Organizations interested in supporting IABC Los Angeles or marketing their services to our members can take advantage of one of our sponsorship opportunities. Read more about the opportunities. As part of the more than 15,000-member International Association of Business Communicators (IABC), IABC Los Angeles serves all of Los Angeles county including: Downtown L.A., the South Bay, San Fernando Valley, West L.A. and points in between.

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Boost Your Multicultural Communications Outreach
March 16, 2010
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